When you get ready to put your home on the market for sale, it becomes a product. To sell quickly and for the highest price possible, it needs to stand out from the competition in the marketplace and be presented in a visually pleasing way so that buyers can envision themselves living there. A staged home also sends a message to buyers that it is a move-in ready, well cared-for home. Homes needing fewer repairs and cosmetic changes sell closer to asking price than their competition.
The ultimate goal of staging is to place your home in the best showcase condition, so it sells at the highest possible price in the shortest possible time. In fact, 95% of ASP Staged Homes sell on average in 11 days or less and sell for 17% more than non-staged homes!
"Buyers only know what they see,
not the way it's going to be."
- Barb Schwarz, ASPM®, The Creator of Home Staging®
The National Association of Realtors® reports that over 90% of buyers are now using the internet in some way during their home search process. Non-staged homes are sometimes rejected by buyers simply because they do not look appealing in the photos. Staged homes always look better in photos, bringing more buyers through the door for showings. More showings creates a greater sense of urgency among buyers, leading to a faster sale.
The buyer needs to feel AT HOME, not in YOUR home.
Generally, when buyers arrive to view a property, they have already established that it meets their criteria. However, some buyers will not even get out of the car just because of the impression made by the outside. A staged house has an inviting curb appeal, creates a series of great impressions and sense of comfort throughout the home, motivating the buyers to linger in each room and imagine themselves living there. The feeling to convey to buyers is de-personalized and de-cluttered, so the potential buyer can see the house and it's features, not the homeowner's personal "stuff".
Lisa understands that it's difficult for most homeowners to make changes when selling their home. Attachments to personal belongings, collections, favorite colors and furniture make it hard to be objective and look at your home through the eyes of a buyer. With her training as an Accredited Staging Professional® and her proven set of professional staging guidelines, Lisa will work within your budget and time frame to help you prepare your home for sale and appeal to the most buyers possible.